Assistant Brand Manager in Perfetti Van Melle İstanbul

Website Perfetti Van Melle

This job listing is about Perfetti Van Melle in İstanbul 2022 exclusively on

Perfetti Van Melle, one of the largest multinational companies in the confectionary market, owner of leading local and global brands like Vivident, Mentos, Chupa Chups or Big Babol would like to employ Assistant Brand Manager. The candidate will be required to involve in strategies that grow brand awareness, innovation, market share and volume growth for their brands, will be based in İstanbul, Turkey and and will be reporting to Marketing Manager.


  • Involving to design brand strategy and brand plans based on company goals, consumer and market insights locally in line with global brand/category agenda while working closely with Global Marketing Teams as well as Turkish Country Teams (Supply Chain, Trade Marketing, Digital Marketing, Sales, Finance, Manufacturing, …) and ensuring excellent execution of the annual brand plans accordingly.
  • Assisting development of all elements of the marketing mix including new product, new pack, ATL & BTL communication, media plans, promotional strategies as well as special activities to strengthen brand equity while ensuring alignment to global brand positioning for global flagship brands or locally developed brand positioning for local brands.
  • Assisting to drive innovation as appropriate especially to determine new ways to reach the consumer via sound understanding of consumer insights and supervising the coordination of new product launches process and product/packaging developments to ensure on time launches.
  • Monitoring competitive activities both on local and global level, preparing analysis and proposing actions when needed to improve brand performance. Following up the brand performance KPI’s to ensure to achieve yearly brand targets.
  • Briefing and managing local/global agencies and managing time-lines, ensuring on time delivery of 360 degree communication, also working closely with research agencies for increasing consumer understanding.
  • Assisting to manage and control brand advertising and promotion budget in order to ensure the effective allocation of the resources that are in line with the agreed strategies for the brand under responsibility.
  • Coordinating & following-up 3rd parties for effective communication, tools, materials, activities and special programs to deliver the marketing agenda effectively.

The ideal candidate will have the following skills:

Business Requirements

  • Bachelor’s degree in business, marketing or a related field (BSc/MSc degree in Marketing or related field is an asset)
  • Minimum 2 years of work experience in marketing (preferably in the FMCG)
  • Excellent understanding of the full marketing mix
  • Excellent command of written and verbal English
  • Experience in Project Management is a plus

Personal Requirements

  • Strong strategic, analytical and conceptual thinking
  • Highly creative with ability to think out of the box
  • Interpersonal and communication skills
  • Collaborative skills
  • Ability to deliver through people
  • Business mindset
  • Self-motivation with entrepreneurial drive
  • Flexibility and adaptability
  • Result Orientation

Company: Perfetti Van Melle

Vacancy Type: Full Time 

Job Location: İstanbul

Application Deadline: N/A

Apply Here