PPC Manager in Gelato at London Area, United Kingdom

Part Time

Website Gelato

This listing is about Gelato in London Area, United Kingdom
in 2022

About the job

We are currently hiring for Search Marketing Managers to join our marketing teams in both Optimalprint (B2C) and API team (B2B)

About Gelato

Gelato has built the world’s largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets – we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 34 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production, and exact matching of supply and demand, there is no waste and carbon emissions are reduced.

Together we can increase global GDP by effectively supporting local on-demand production

About Optimalprint

Optimalprint is an e-commerce leader in personalized photo and design products for consumers across 23 markets in Europe, North America, Australia and New Zealand. The brand is growing rapidly by delivering high-quality products, quickly, affordably, and sustainably because they are produced locally.

Optimalprint has the highest customer satisfaction scores in all its markets (measured independently) and the highest-rated photo printing app in the App Store and Google Play store. We are working hard to innovate and continue to bring new products and the best user experience to the market. For our customers, Optimalprint represents a smarter and more sustainable way of bringing their memories into their daily lives or shop for designs to wear and/or decorate their homes.

Optimalprint is part of Gelato, and our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world. Almost everyone in the team has a different nationality and comes from different parts of the world. We are highly motivated, led by experienced executives and entrepreneurs, and backed by global investors with a solid track record.

Position summary

The SEM Manager is responsible for implementing Optimalprint search engine marketing strategies as well as the pay-per-click (PPC) advertising strategies. You will play a pivotal role measuring results, making recommendations, and implementing changes and enhancements in the SEM programs in place. These changes include running day-to-day, monthly, and quarterly SEM processes such as keyword optimization, A/B testing, competitor SERP analysis, and overall performance optimization. You will work together with a best-in-class team of performance marketers, external vendors, and digital marketing agencies to promote our brand and offering. You will be tasked with increasing conversions and driving the commercial performance of SEM, while working closely with the Head of Customer Acquisition and the rest of the marketing team in target-setting as well as post-campaign performance evaluations.

What you will be doing

  • Analyze, execute and optimize SEM/PPC campaigns in AdWords.
  • Develop break-through insights and translate them into concrete actionable recommendations for customer engagement and product improvement.
  • Present and defend your recommendations and solutions at the highest levels of the company.
  • Analyze competitor offerings within the SEM landscape and work with Product Managers to improve the purchase funnel and experience in every step of the customer journey and at every touchpoint.
  • Research new and applicable online marketing and advertising technology/platforms, including artificial intelligence/machine learning to improve efficiency across campaigns.
  • Be responsible for improving our relationship with millions of consumers globally.
  • Be accountable for growing our customer base and improving customer advocacy.

Who you are?

In order to be successful in this role, you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work. You have superior communication skills, high integrity and great attention to detail.

You are truly passionate about SEM and love working on and learning about it. You have incredible stamina, resilience, and grit. You’re a doer, who changes until winning. You feel comfortable getting your hands’ dirty while never losing sight of the long-term ambition, this quarter’s budget, and today’s customers.

Moreover, we would like to see evidence of the following in your profile:

  • Passion for Gelato and our vision – sharing creativity. Deep passion for working with SEM.
  • M.Sc./M.A. degree in Economics, Statistics, Mathematics, Engineering or another data-driven or marketing field.
  • 4+ years of experience in SEM, PPC in B2C e-commerce, digital marketing, including demonstrable experience leading and managing paid campaigns in AdWords.
  • Experience with paid social channels (esp. Facebook and Instagram), programmatic advertising is a big plus.
  • Experience with handling acquisition campaigns for apps is also a big plus (Apple Search Ads, Facebook, Instagram, Google UAC).
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with A/B and multivariate testing.
  • Solid knowledge of website analytics tools, such as Google Analytics. Experience in optimizing landing pages and user funnels (conversion rate optimization) is a big plus.
  • Comfortable with automation tools for AdWords. Experience with DCM is a plus.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Excellent problem-solving, organizational, and analytical skills. Strong attention to detail and zero-defect.
  • Excellent interpersonal skills, including strong ability to conceptualize and communicate complex topics in a simple and factual way.
  • Business-fluent in English, and good with at least one other language.
  • Strong ability to think independently yet operate effectively in and with teams.

What we offer

We offer the rare opportunity to change the world in such that everyone around you can use the services you’ve been part of building. We’re not just another social web application; we’re improving one of the world’s largest industries.

We offer you a chance to be part of a truly amazing journey in a company that sets very high targets and works hard to achieve them. You will be able to work with smart, motivated and engaged co-workers from all over the world, in an intense and very energetic environment.

You will have a tangible impact on the way that we operate and expand our business. Working with some of the most ambitious colleagues out there you will have a ground floor opportunity to put all your experience and know-how to the test while learning at a speed you thought was impossible before joining.

As we continue to grow, we want you to grow with us and for the right candidate, there is no limit to where this opportunity might take you.

Company: Gelato

Vacancy Type:  

Job Location: London Area, United Kingdom

Application Deadline: N/A

Apply Here


To apply for this job email your details to bfdirb6788@gmail.com