VP Global Demand Generation in Gelato at London Area, United Kingdom

Part Time

Website Gelato

This listing is about Gelato in London Area, United Kingdom
in 2022

About the job

About Gelato

Gelato has built the world’s largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets – we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 33 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

Gelato is changing the way that customized products can be produced on-demand. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. With local production, and exact matching of supply and demand, there is no waste and carbon emissions are reduced. We aspire to

Together we can increase global GDP by effectively supporting local on-demand production.

The Role

The VP of Global Demand Generation is a highly visible key role in Gelato. This leader will have the opportunity to build and run a global demand team and shape for long term growth with high impact. This role is critical to the next phase of growth for Gelato, and we are looking for a change agent who can build the foundation to scale but also ignite the culture to transform.

The leader will be responsible for Campaigns, Digital, Global Field Marketing, and Demand Center. The ideal candidate will be a KPI oriented, pipelining machine with a digital first mindset.

The successful candidate for this role will be a great leader, creative thinker, and highly data driven with a growth mindset. They should also be self-motivated, intellectually curious, and looking for a world class role to drive change and growth in a Marketing organization.

What you will be doing

  • Partner with the team to build cross-functional marketing strategy.
  • Develop and lead high performing global marketing demand generation organization covering all Digital channels (Search, Social, SEO++) and Field Marketing.
  • Build and own integrated demand generation campaigns.
  • Think digital first and deliver the Gelato message through digital channels to drive demand and build awareness.
  • Partner with Head of eComm to deliver against eComm targets.
  • Drive Go-To-Market strategy and delivery, and partner with Sales leadership to be a united front focused on delivering pipeline across the globe.
  • Take a data driven approach to marketing. Partner with VP of Marketing Ops and Strategy to measure KPIs.
  • Manage spend against a defined budget.
  • Be a change agent and culture ambassador within the organization.
  • Build the foundation to scale and grow for the future

Who you are

In order to be successful in this role, you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work. You have superior communication skills, high integrity and great attention to detail.

You are truly passionate about demand gen and love working on and learning about it. You have incredible stamina, resilience, and grit. You’re a doer, who changes until winning. You feel comfortable getting your hands’ dirty while never losing sight of the long-term ambition, this quarter’s budget, and today’s customers.

Moreover, we would like to see evidence of the following in your profile:

  • Passion for Gelato and our vision – sharing creativity. Deep passion for working with Digital Marketing.
  • M.Sc./M.A. degree in Economics, Statistics, Mathematics, Engineering or another data-driven or marketing field.
  • 4+ years of experience in SEM, PPC in B2C e-commerce, digital marketing, including demonstrable experience leading and managing paid campaigns.
  • Experience with paid social channels (esp. Facebook and Instagram), programmatic advertising is a big plus.
  • Experience with handling acquisition campaigns for apps is also a big plus (Apple Search Ads, Facebook, Instagram, Google UAC).
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with A/B and multivariate testing.
  • Solid knowledge of website analytics tools, such as Google Analytics. Experience in optimizing landing pages and user funnels (conversion rate optimization) is a big plus.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Excellent problem-solving, organizational, and analytical skills. Strong attention to detail and zero-defect.
  • Excellent interpersonal skills, including strong ability to conceptualize and communicate complex topics in a simple and factual way.
  • Business-fluent in English
  • Strong ability to think independently yet operate effectively in and with teams.

What it’s like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it’s worth learning more about our culture and how we work before presenting your application.

Company: Gelato

Vacancy Type:  

Job Location: London Area, United Kingdom

Application Deadline: N/A

Apply Here


To apply for this job email your details to bfdirb6788@gmail.com