Head of Marketing in MBR Partners at Manchester, England, United Kingdom

Website MBR Partners

This listing is about MBR Partners in Manchester, England, United Kingdom
in 2022

About the job


The Company

Our clientl provides Billing Software Solutions predominantly in the Telecommunications industry. They offer solutions to our customers to support their billing requirements. Headquartered in the UK, the company’s customers include BT Enterprise (UK), iD Mobile from Dixons Carphone (UK), TalkTalk (UK), Telefónica (UK), Vodafone (Germany, Greece and NL), Orange (Belgium), KPN (Netherlands), Telia (Denmark), VADSA (Mexico) and redONE (Malaysia). Our client is part of a bigger group, whose strategy is to acquire, strengthen and grow companies in the communications and media industry. Lumine is a Portfolio of Volaris Group, a subsidiary of Constellation Software Inc.

They work and play hard, with a great working environment, they enable their people to fulfil their potential through flexible working and development opportunities.

Their core values are central to who they are and how they do business. You will be expected to collaborate positively, have a passion to succeed, be prepared to take smart risks, possess leadership qualities, be able to flex your expertise and use your strong sense of customer focus to exceed expectations, every day.

The Role

This is an exciting opportunity for a dynamic and driven individual to join their business as they continue with their growth plans. You will take ownership for driving their global marketing activities, advancing their brand, and defining and managing their lead generation programmes to grow the sales pipeline for their products and services. You will be responsible for owning their web, digital and social media presence, together with their content marketing strategy and all public relations activity.

You will also actively participate in our client business development strategy, fine-tuning the approach and showing innovation and challenge to support the sales team to generate qualified prospects and reporting on this to keep the team and wider company abreast of status and progress.

As a true expert in your field, you’ll stay tuned to the market and competition, participating in a variety of meetings and events, staying abreast of the marketplace and helping to differentiate the company.

You will report to the Head of International of our client, which is one of the Business Units within the company and partner with them to grow their new customer portfolio over the next 1-3 years and beyond. They anticipate much of this growth to come from outside the UK – predominantly Eastern Europe and African / Asian markets.

Key Responsibilities

Sales Director APAC Sales Director EMEA

1 Creating, managing and delivering a brand evolution plan and internal communications strategy

2 Generating case studies, press releases and media coverage for new customer wins, and maximising the value of existing customers via case studies and press releases

3 Providing marketing support for the Sales leadership team

4 Positioning the company positively in the BSS marketplace, working closely with their Product Managers to ensure correct positioning and messaging to ensure their value propositions are on point and relevant

5 Designing and directing global lead generation programs, including telemarketing, online, email, events and webinars, to push their brand and generate the marketing qualified leads our client required to fuel their growth

6 Designing and directing an effective lead nurture program to improve conversion rates and accelerate the sales process

7 Developing and leading an account-based marketing program to generate opportunities in target accounts

8 Providing marketing support for sales activities, which may include propsects, generating marketing information for RFP responses and proposals, and contributing to periodic QBRs

9 Developing a structured and auditable Marketing process aligned with the latest digital marketing practices

10 Calibrate marketing investment (staff, content, trade shows, PR, partners, tools), to achieve and sustain marketing deliverables and targets

11 Provide quarterly analysis of ongoing marketing performance (ROMI, pipeline growth, pipeline coverage, MQL/SQL conversion rates, other)

12 Directing PR/Analysts Relations and social media programmes, including the PR strategy, press releases, speaking abstracts and social media content

13 Directing the creation, maintenance and development of their website content

14 Overseeing digital programs to continually strengthen their social media presence

15 Leading and driving the digital marketing strategy This includes ensuring the availability of all digital platforms and assets and managing the maintenance and development of the website.

16 Leading and driving content generation

17 Supporting the KPI reporting and marketing lead management via Salesforce.com

18 Management and leading of the marketing function

19 Leading, coaching and developing the Marketing & Communications Manager

20 Collaborating with and advising the management team in respect of all marketing activities

21 Attending management meetings, annual events, and other activities directed by the CEO

22 Responsible for the oversight and continual improvement of the management systems (IMS) including clear objectives and focus for all employees and clear and appropriate standards and measures of performance to satisfy the standards, legal and other obligations

23 Awareness and compliance of ISO9001, ISO27001, ISO22301 and GDPR regulations

24 Help create a culture of learning, trust and self-improvement

25 Any other duties as required to drive their growth targets

About You

We’re seeking a dynamic, driven and energetic person for this high-profile role, with the gravitas and leadership to take their business to the next level.

You Will Have

1 At least 3-5 years’ experience in a progressive marketing role

2 At least 2 years’ experience within the telecommunications industry

3 A BSS background is preferred, and familiar with the BSB and BSC billing marketplaces

4 High proficiency in MS Office, WordPress CMS, HubSpot marketing automation, Salesforce, Google tools (e.g. Analytics, Ads), and other marketing platforms and technologies

5 Basic HTML skills

6 The ability to express ideas clearly and confidently

7 The ability to understand technical concepts and articulate to a variety of audiences

8 Attention to detail and high levels of accuracy

9 Passion and energy in everything you do

10 A focus on results and be highly action-orientated

11 Analytical skills with the ability to measure and report on campaigns

12 The ability to communicate and work with stakeholders at all levels

13 The ability to act on initiative, identify opportunities and proactive in putting forward ideas and solutions

14 Determination to get things done, make things happen and constantly looking for better ways of doing things

15 The ability to manage time effectively, prioritize tasks and work to deadlines

16 Able to collaborate well with colleagues and multiple stakeholders

Benefits

They offer a competitive remuneration package for this role which includes:

  • A competitive salary
  • Bonus scheme based on company and personal targets
  • 25 days holiday, rising with service
  • 4% employer contribution to pension scheme
  • Private healthcare
  • Discounted gym membership
  • Flexible/hybridemote working
  • Career opportunities to grow across the portfolio of companies

Their head office base is in Warrington, Cheshire where most of their employees are based. However, they also offer a flexible working policy where many of their employees are working from home or choose to work in a hybrid fashion.

They have c120 employees, split between 3 operational Business Units, together with the additional functions of HR, Finance, IT and Compliance. As part of a bigger company group, they have c20 other similar software/media companies in the group, with a total headcount of c1500.

They are an Equal Opportunities employer and are committed to Diversity and Inclusion. Your application will be managed confidentially following Data Protection regulations.

  • Please ignore the salary range stated as it is open to negotiation.

Company: MBR Partners

Vacancy Type:  

Job Location: Manchester, England, United Kingdom

Application Deadline: N/A

Apply Here

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To apply for this job email your details to bfdirb6788@gmail.com