Associate Director in MediaCom at London, England, United Kingdom

Website MediaCom

This listing is about MediaCom in London, England, United Kingdom
in 2022

About the job

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

The Team:

Reebok is a global brand in the truest sense of the word. Responsible for some of the most iconic shoes and campaigns ever made, it’s a brand and account for those who refuse to sit on the side-line. After all, ‘Life is not a spectator sport’!

A MediaCom client since September 2018, across Europe we are responsible for Reebok’s media activation in 36 markets. Centred in our London hub we’re a passionate team who love working together and work incredibly closely with our clients every day, reflected in the strength of our client servicing scores each year. That’s something we’re extremely proud of and which we’re looking for our next Associate Director to continue to drive.

Off the back of the great work we’ve been doing at all levels (spanning from regional partnerships with Vice, launching the latest Cardi B collections, and through to local partnerships with The Gay Times), we’ve cemented ourselves as a key strategic partner not just at a regional level, but at a local and a global level where we input into all aspects of their strategic development.

As companies, both Reebok & MediaCom are committed to delivering the best work across the world, driving the best possible experience for our customers, while promoting human movement and human rights for all. In our Associate Director, we’re looking for someone who can help deliver on that vision.

The Role:

Working within the EU central team in London, the focus of the Associate Director is to lead regional client management, integrated media planning, and co-ordination across the region. You will be the ‘go to’ contact for the client, and lead the team responsible for interaction and liaison between clients and Europe Hub and local teams.

The role requires working with a client team made up of a range of key disciplines that help us deliver a top-class service to Reebok: Account Management, Strategic Comms Planning, Paid Social, eCom, Paid Search, Programmatic, Digital, Business Science, Consumer Insight, MediaCom Beyond Advertising (content), and multi market Investment. You will be responsible for overseeing the delivery of the WE hub, local markets and working as part of an integrated agency team.

The Primary roles are:

To work closely with the Regional Account Director on delivering the following:

– Managing client alignment on team priorities and workstreams.

– Building and leading strong relationships with both the client and wider teams

– Developing and implementing smooth processes for/with regional account team, hub teams, finance teams, local markets.

– Motivate and enable account team to ensure smooth delivery of workstreams to a high quality to deadline, including monitoring in campaign performance & post campaign analysis and reporting

– Lead Strategic planning – alongside the strategic associate director, create and deliver strategic guidance and integrated media and communications solutions to meet strategic business targets

– Present deliverables for client sell/in and approval, and support the regional account director in the delivery of commercial proposals

– Overseeing the development of seasonal planning, forecasting and playbook delivery by Media Manager and Senior Planner follow comms strategy handovers. Ensure the team are championing uptake of Playbook processes & adherence to audience guidance and development in central and local planning

– Support the Media Manager and Senior Planner in the running of weekly client statuses, and oversee weekly network/hub meetings

– Continually driving learning within the account team about better planning and rigorous measurement frameworks

– Promote innovative media solutions in line with the evolving media landscape – advocating the importance of Digital & Innovation.

– Recommend communication initiatives with strategic partners and media owners that can be implemented on a Regional / local level holistic level. Liase with global team about opportunities to leverage global strategic partners.

– Drive migration to Regional systems such as reporting tools (example: Global media spend tracking tool).

– Lead the time in analysing data to take findings and translate into insights for season business reviews and case studies to facilitate knowledge sharing/ share with local markets

– Oversee regional support for global reporting requests

Skills, Behaviours and experience required:

  • Experienced Media Planner
  • A driven and positive attitude and willingness to develop talent
  • True team player who enjoys building relationships with clients and colleagues around the world
  • Strong understanding of media planning theory, media behaviours and landscape
  • Collaborative, able to work with a team and inspire, guide, and manage the output
  • Proactive
  • Excellent Project Management skills – you are able to prioritise workload and workstreams based on wider priorities
  • Good empathy and listening skills
  • Good communication skills – ability to persuade multiple stakeholders
  • Highly organised with an ability to manage multiple workstreams effectively and efficiently
  • Strong at clearly managing a network of markets and multiple clients
  • Experienced at managing media budgets, tracking platforms and finance
  • Strong analytical thinker, with strategic skills
  • Strong PowerPoint & Excel skills
  • Good Attention to Detail
  • Ability to present to senior clients
  • Ability to work with ambiguity
  • Good at handling data and extracting learnings
  • International experience not essential, but helpful
  • Regional / European retail client experience would be ideal
  • Network experience – working with large virtual teams
  • Passion for Fashion, Sustainability & Diversity

Company: MediaCom

Vacancy Type:  

Job Location: London, England, United Kingdom

Application Deadline: N/A

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