Data Analyst in MediaCom UK at London, England, United Kingdom

Website MediaCom UK

This listing is about MediaCom UK in London, England, United Kingdom
in 2022

About the job

Overview of role

We are looking for a dynamic and forward-thinking Analyst who can harness the full potential of data to generate insightful and meaningful outputs for our clients. In this role you will be responsible for ensuring data, insight and key tools are being used to optimise the media planning process. Your work may span a range of different data sources and types – from channel level decision-making, through to media platform data including DSP’s and Mediacom proprietary tools, to client 1st party data including CRM, site analytics and sales data. This is a great role for a curious mind who loves to get stuck in, using data to story-tell and drive impact!

Reporting of the role

The role reports into the Senior Associate Director – Data and Technology Strategist. The role will sit in Business Unit 1, working across some of the largest and most data-focused businesses in the UK: Boots, DLG and DFS. This role also has the benefit of being simultaneously part of a centralised growing specialist data and tech community at Mediacom- Systems Intelligence.

3 best things about the job

  • The people: You’ll work in a high performing, creative and ambitious team with a range of backgrounds, skills and experiences to learn from. You’ll be speaking to a wide variety of stakeholders across the clients, Mediacom and WPP on a day to day basis.
  • The work: You’ll work across a range of the most prestigious data-driven businesses in the UK. You’ll have a variety of work- no one day will be the same!
  • Your development: Being in such a high-profile and growing division will support your career development ambitions, with opportunities to learn from a multi-disciplinary set of experts as well as working on high profile campaigns.

Measures of success

  • Application: Your key objective and therefore measure of success will be to what degree you show the ability support our clients and planning teams in collating and analysing a wide range of data sources, presenting that to provide valuable insights to the business and ensuring that results and data are a central part of our planning process. You will help to identify across our planning process, where digital analytics can support our teams and help to implement an upskilling plan to make this a reality across all clients.
  • Technique: You will take a leading role in identifying and processing data and connecting trends across both offline and online data sources including first party data. The successful candidate will employ various analytical techniques and tools to help answer business critical questions around media choices, budget setting and portfolio management.
  • Relationships: A key part of this role is about building relationships- you will be able to build positive and collaborative relationships with internal and external stakeholders to build presentations that address key business challenges. You will become an established and active member of both the Systems Intelligence community, as well as the business unit, with people coming to you for advice and support on using data and analytics in their roles.

What would you expect to achieve in the first 3 months?

  • Attained a good understanding of each of the key clients, the data and insight they currently have available and how we can be using this.
  • Demonstrated examples of how we have started to increase our use of digital analytics across key clients.
  • Developed good working relationships with the relevant client insight and data science teams, as well as Mediacom planners and strategists and the Systems Intelligence community.
  • Creation and upkeep of the knowledge bank, to feed into future plans and strategies, ensuring the planners start from the same base of improved intelligence from which to build campaigns.

Responsibilities of the role

Your key objective will be to support our clients and planning teams in collating and analysing a wide range of data sources, and presenting that to provide valuable insights to the business. These insights will be used to shape our media, marketing and product strategies, as well as driving strategic decisions based on business, campaign and audience objectives, for example, audience retention and acquisition.  You will take a leading role in identifying and processing data and connecting trends across both offline and online data sources including first party data. You will be able to work with the core planning team to identify the key take-outs and actions across data sets and ensure that they are applied back into the campaign planning and delivery process. You will be able to build positive and collaborative relationships with internal and external stakeholders to build presentations that address key business challenges.  

Key areas this role will cover:

Audience Insight –using data from both internal and external sources you will take a lead role in building the view of the audience and ensuring key insights are fed back into the planning process. You will build understanding of the connection between media planning, data and technology set up and be a key voice in shaping the audience approach across teams.

Measurement Approach- You will take a lead role in delivering and evolving bespoke measurement frameworks for clients. You will work with the client and planning teams to identify key measurement questions and work with the wider teams to formulate the measurement approach/ set up and learning plan. The measurement view may span business level approaches such as Market Mix Modelling, campaign level measurement such as Brand studies and channel level measurement e.g. reach and frequency, engagement KPIs or performance KPIs.

What you will need

Essential Skills, Knowledge And Experience

  • Analytical interest – naturally inquisitive in the field of marketing and happy to get deep into the data to draw out trends and patterns, and experience in an analytics-focused role.
  • The ability to translate those patterns into real world actionable solutions.
  • Excellent knowledge of Excel and PowerPoint.
  • Determined, creative and self-motivated.
  • Pro-active and practical approach- willing to get stuck in and learn.

Desirable Skills, Knowledge And Experience

(some not all of these are necessary)

  • Knowledge and experience using the Adobe stack- especially Adobe analytics.
  • Knowledge and experience using the Google stack- in particular google analytics.
  • Database manipulation skills- e.g SQL, access, python.
  • Knowledge and experience in the ad tech ecosystem.
  • Base knowledge of market research techniques and methodologies.
  • Understanding of predictive analytics and machine learning, AI.
  • Dashboarding & data visualisation skills (in particular Tableau and Google Data Studio).
  • Media and marketing knowledge/experience across a couple of channelsoles.

About MediaCom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

Company: MediaCom UK

Vacancy Type:  

Job Location: London, England, United Kingdom

Application Deadline: N/A

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