Global Media AdTech Manager in Shell at London, England, United Kingdom

Website Shell

This listing is about Shell in London, England, United Kingdom
in 2022

About the job

, United Kingdom

Job Family Group

Commercial and Retail

Worker Type


Posting Start Date

January 30, 2022

Business Unit


Experience Level

Experienced Professionals

Job Description

Develop and execute the advertising technology strategy supporting all global media campaigns for Shell. Responsible for ensuring the efficient & effective delivery of all advertising campaigns utilizing technology and ensuring campaigns delivered are brand safe & privacy compliant.

What’s the role?

Manage the overall advertising technology stack for Media. Develop a global technology roadmap to meet the goals outlined by the Media team strategy. Align strategy across all relevant businesses & markets globally.

  • Lead the development and delivery of multi-year AdTech strategy and roadmap for Downstream Shell which supports business objectives and campaign requirements to deliver media effectively and efficiently. Serve as the AdTech point of reference for all Downstream marketing teams.
  • Work closely with all relevant parties internal (global and local marketing, data privacy, IT, product owners) and agency partners to deliver the plan while adhering to governance and controls to manage Data Privacy and Brand Safety risk.
  • Develop joint business plans with key platform partners to deliver value to internal stakeholders. Stay current on external trends via platform relationships, external forums, etc. to ensure Shell’s AdTech capability remains competitive.
  • Ensure technology & tools are deployed to allow for the accurate measurement & reporting of marketing campaign effectiveness & efficiency. Work with reporting lead to ensure technology supports measurement & KPI framework.
  • Ensure all campaigns deployed by media agencies effectively leverage Shell’s advertising technology stack, are compliant with our verification standards, and are compliant with data privacy.

What we need from you?

  • Degree educated or equivalent professional experience.
  • Extensive experience in AdTech or marketing tech or media specific experience, across areas including but not limited to:
  • Managing Advertising Technology partnerships, programs, or equivalent experience.
  • Experience across developing, implementing, and managing marketing technology solutions across digital, social media and campaign management; experience with Adobe marketing stack is a plus.
  • Developing digital strategy and marketing experience; programmatic activation/trading experience is a plus.
  • Advertising technology expert, with experience of technical solutions across digital, social media, and marketing campaign management.
  • Significant technical understanding of the marketing technology landscape and the latest trends in marketing technology, identity management as well as an understanding of an ideal digital consumer experience.
  • Significant understanding of digital measurement from a technical and operational perspective.
  • Understanding and experience with marketing/advertising technology including platforms such as Adobe, Google, Facebook & Salesforce.
  • Key understanding Paid Media and CRM campaigns.
  • Strong leadership skills: ability to lead an integrated internal team & agency partners across multiple locations/time zones given the global scope of the role.
  • Thrive on navigating a highly matrixed organization and steering cross-functional prioritization.
  • Excellent verbal and written communication. Excellent written and spoken English.
  • Excellent programme management experience and skills.
  • Excellent project management experience and skills.
  • Excellent analytical skills, and ability to derive insights from large amounts of data.
  • Significant understanding of digital measurement from a technical and operational perspective.
  • Ability to influence internally to senior managers, and up to VP/GM when required. Ability to communicate complex concepts to leadership level audience.
  • Strong ability to influence externally on agency partners, suppliers, and managed service providers.
  • Whilst this is not an IT role, an in-depth understanding of IT operations is required. Must understand how a technical roadmap is managed and delivered via Agile Methodology utilizing DevOps and be able to prioritise and take key decisions on that landscape.
  • In-depth understanding of data privacy; be able to educate and coach stakeholders as to the threats and appropriate mitigations in Digital and Social Media.
  • Experience developing project plans, setting priorities, and managing deadlines in a fast-paced environment.
  • Strong organizational and program management skills.
  • Outstanding attention to detail.
  • Impeccable interpersonal skills and relationship management.
  • Strong team player.

Company Description

Shell started operations in the United Kingdom more than 110 years ago. Since then we have grown into a leading innovative oil and energy company that rewards its employees by investing heavily in their careers and learning. Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit, and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are the largest FTSE 100 company in the UK by market capitalisation and make a significant contribution to the UK economy. As well as processing 35% of the gas coming into the UK, we serve more than four million customers at our filling stations each week. Shell employs some 6,400 skilled staff as well as many contractors.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential…

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Company: Shell

Vacancy Type:  

Job Location: London, England, United Kingdom

Application Deadline: N/A

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