Digital Marketing Manager Product Sales in Sunbelt Rentals UK & Ireland at Warrington, England, United Kingdom

Website Sunbelt Rentals UK & Ireland

This listing is about Sunbelt Rentals UK Ireland in Warrington, England, United Kingdom
in 2022

About the job

About The Role

Sunbelt Rentals are seeking an expert in Digital eCommerce, with responsibility for delivering the eCommerce Sales Revenue targets and Digital Marketing strategy for the new Sunbelt Product Sales website. This is a fantastic opportunity to join an innovative, growing team who are determined to own the future of digital rental and deliver a world-class experience. Come and join the team!

In this new role, you’ll help us to shape and deliver an exceptional Product Sales Digital Marketing strategy that lives up to our values, setting an unrivalled standard for the industry. You’ll en sure that our digital customers are delighted with their experience when they visit the Product Sales website, they find what they want and then come back again.

Key Responsibilities Of The Role

  • Input into the creation of and responsibility for achievement of digital commercial targets
  • Manage and execute regular site refreshes to promote site commerciality and product focus
  • Project-manage all on-site marketing activities including new product launches and sales events, working closely with product owners and SMEs
  • Overall ownership for how the products and content are displayed online Manage the visual merchandising of the site grids
  • Development and delivery of Sunbelt’s Product Sales Digital Marketing roadmap and campaigns and budget management
  • Ensure expert delivery and deployment of existing Product Sales website developments and new digital initiatives – from planning to testing and beyond
  • Appropriate and regular measurement, analysis and ongoing recommendations for improvements
  • Undertake regular comparative competitor digital analysis and research
  • Improve SEO, UX and CRO via an ongoing improvement cycle and A/B Testing
  • Work collaboratively with Business Teams to improve the breadth and relevance of product content to identified core customer audiences and profiles
  • Implement appropriate acquisition strategies across paid social, PPC and other sources
  • Safeguard brand identity and maintain brand tone of voice
  • CMS-driven page builds, where necessary and appropriate
  • Line management and development of a direct report – Content & Digital Marketing Executive.

This role offers hybrid working arrangements – with a mix of remote and office (Birchwood Park, Warrington). Hours of work are 37.5 hours Monday – Friday.

About You

With a passion for Digital Marketing you will be able to demonstrate a proven track record in driving commercial success in a focused Digital eCommerce role within a large multi-faceted and complex business.

Additionally You Will Have

  • Strong technical knowledge of digital
  • Experience of the capabilities and use of key digital management tools and CMS
  • Expert knowledge of Google Analytics and the Google digital suite
  • Excellent written and verbal communication skills
  • The ability to collaborate and manage relationships with multiple internal stakeholders and projects along with multiple external suppliers and agencies
  • Strong people management skills with demonstrable experience of developing direct reports
  • An innovative and creative thinking approach – with strong ideas for improving Digital
  • Excellent planning and organising skills with a thorough and organised approach
  • Target focused, to achieve the goals set for Digital Marketing
  • A self-starter with real initiative, able to effectively manage your own time

Desirable Requirements

  • Experience and/or understanding of B2B businesses like Sunbelt Rentals and their customers
  • CIM Qualified – must be prepared to consider studying for the qualification
  • Hands-on design software experience.

About Us

As part of FTSE 100 Ashtead Group plc, Sunbelt Rentals is the leader in equipment rentals in the UK, US and Canada – as well as specialist operations in Europe. Together, our teams of experts provide rental equipment and managed solutions into every market and sector, including construction, industrial, energy, infrastructure, government and events.

Our people are at the very heart of our values and they’re our greatest asset. Join us and we’ll give you everything you need to succeed – award winning training, professional development and support and opportunities to progress your Sunbelt Rentals career.

The package includes a competitive salary, bonus scheme and flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance and a great Company pension scheme.

Company: Sunbelt Rentals UK & Ireland

Vacancy Type:  

Job Location: Warrington, England, United Kingdom

Application Deadline: N/A

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