About the job

Purpose of role:

To produce conferences in the Financial Services Technology space which meet the needs of our target markets and therefore generate revenue and profit. To undertake focused research, write compelling conference programmes and associated copy, recruit speakers, run conferences on site/virtually and to assume ownership for the end to end process of running successful conferences.

Key Skills/Accountabilities:

Conference Development

– Assess viability of conference ideas

– Identify the target audience for a given conference idea and the most marketable angle on this topic

– Research content of conference programmes through telephone research

– Research markets for conference sponsorship, identify target markets for sponsorship and develop unique selling points (USPs) to drive sponsorship

– Research with internal editorial staff where appropriate

– Gain a high-level understanding of any given market

– Research and record competitive events

– Identify influential trade associations and other possible partners and develop relationships

– Write content, marketable conference programmes based on research

– Identify potential add-ons to provide incremental revenue

– Take overall responsibility for the marketability of conference programmes

– Identify, approach and confirm suitable speakers

– Ensure speakers are briefed on the required content of their presentation

– Negotiate speakers’ expenses where necessary

– Write effective marketing copy for conference brochures and other promotional material as appropriate

– Take a strategic view of the positioning of the conference

– Manage workload to hit deadlines

Project Management

– Produce a detailed marketing brief and liaise with marketer to pass on promotional ideas

– Identify relevant publications in a given market and potential media partners

– Identify the Sponsorship and Exhibition (SPEX) sales angle on each conference and provide the SPEX manager with sponsorship leads

– Make editorial, marketing and SPEX departments aware of progress of the conference programme as appropriate

– Run conferences on site and virtually and look after conference speakers as necessary

– Control the project P&L

Business Development and Strategic Awareness

– Keep up to date with broader developments in the sector

– Build understanding of all Financial Services conference topics

– Build understanding of the activities of VC INNOVATIOS in the UK and internationally

– Develop strategic awareness through monitoring of the competition and the broader business information marketplace

– Identify gaps in the market for VC INNOVATIONS to explore

– Develop contacts at conferences and proactively seek to identify new opportunities

– Generate new topic ideas and plan research to determine their feasibility

– Consider the development of new conference formats

Company: VC Innovations

Vacancy Type:

Job Location: London, England, United Kingdom

Application Deadline: N/A

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